Carbon engaged producer Thomas Boarder to manage studio logistics, client liaison, talent sourcing, and post-production supervision for Estée Lauder’s Primer campaign. With a large volume of deliverables, Tom built a precise plan to capture everything across two studio sessions, coordinating parallel stills and video workflows. Partnering with co-producer Cherry and Carbon’s creative and production teams, he led the execution and delivery of a cohesive content suite—live-action studio video with talent, integrated CGI, and photography—aligning schedules, approvals, and outputs to meet the campaign goals.