Carbon engaged producer Thomas Boarder to bring a lively blended live-action/CGI commercial to life—covering talent and location sourcing, cross-team coordination, budgeting, and client liaison. With dynamic settings and distinctive casting as key requirements, Tom partnered with Carbon’s CGI and creative teams to assemble a top-tier shooting crew. He led on-set execution and oversaw post-production to deliver a cohesive, high-energy piece from brief to final delivery.